Othello

The Challenge

Before working with Targo, Jared Zelman wanted to build stronger visibility and credibility across the RevOps, Sales Ops, and Sales Enablement communities. He had clear strategic instincts, a sharp point of view, and strong ideas for campaigns like “RevOps Wrapped,” but needed a more consistent system to turn those ideas into LinkedIn content that could earn attention.

The challenge was not simply to post more. Jared wanted content that felt authoritative, slightly contrarian, and memorable, rather than generic product messaging or bland business advice. The strategy needed to combine storytelling, frameworks, creative formats, and audience-specific hooks that would resonate with founders, operators, C-suite executives, and sales leaders.

• LinkedIn content needed a stronger and more consistent strategic voice

• Posts needed to stand out in a crowded RevOps and sales enablement market

• Jared wanted creative formats that felt more memorable and shareable

• Content needed to reach founders, co-founders, directors, and senior tech operators

The Solution

We built a founder-led LinkedIn content strategy around Jared’s RevOps expertise, strategic frameworks, personal stories, and contrarian takes. The content mix focused on practical sales and RevOps insights while using stronger hooks, narrative framing, and more distinctive creative angles to increase attention and memorability.

The strategy leaned into what Jared described as “wide strokes” creative freedom. We explored campaign concepts like “RevOps Wrapped,” visual parody ideas, audience tagging, replicated viral structures, and engagement-led distribution. The goal was to build a content system that could train the LinkedIn algorithm, establish Jared’s authority, and create early momentum with the exact audience he wanted to reach.