Social Tale

The Challenge

Before working with Targo, Ashley Wright and Social Tale had strong expertise in TikTok Shop, creator partnerships, and e-commerce growth, but the content process needed more structure, consistency, and commercial focus. Ashley had valuable insights, short-form videos, event assets, client wins, and performance screenshots, but needed a system to turn those raw materials into regular content across LinkedIn, X, and the newsletter.

• Content creation lacked a repeatable weekly cadence

• Valuable videos, slides, and case studies were not being fully repurposed

• Social content needed to build authority while also driving consultations

• Performance insights and client wins needed to become stronger proof-led content

The Solution

We built a structured content engine around Ashley’s expertise in TikTok Shop and creator-led growth. The strategy focused on founder-led content, tactical playbooks, performance breakdowns, infographics, newsletter repurposing, and short-form video ideas that could be turned into LinkedIn posts, X content, and newsletter material.

Instead of relying on one-off ideas, we created a repeatable workflow using content interviews, weekly review cycles, social proof assets, and performance reporting. The content mix balanced top-of-funnel authority, middle-of-funnel education, and bottom-of-funnel proof, helping Ashley stay visible while turning expertise into commercial demand.