Sherlocks.ai

The Challenge

Before working with Targo, Gaurav Toshniwal had a strong technical product in Sherlocks.ai and deep experience across AI infrastructure, DevOps, and SRE, but his LinkedIn presence needed a clearer content system. The account had room to grow beyond a modest baseline, and the content needed to better translate product learning, founder experiences, and engineering insights into posts that could attract the right technical audience.

As the engagement developed, the challenge became more specific. Some content formats started feeling repetitive, engagement declined, and inbound lead flow was not yet where it needed to be. Gaurav also needed space to focus on product re-architecture, sales discovery, and improving Sherlocks.ai’s readiness for scale while keeping his market presence active.

• LinkedIn presence needed to move from early-stage to established

• Content had to resonate with senior engineering and infrastructure buyers

• Repetitive clips needed to be replaced with stronger formats and lead magnets

• Messaging needed to shift from feature-pitching to problem-discovery and market education

The Solution

We built a founder-led LinkedIn content system around Gaurav’s startup journey, technical credibility, senior buyer conversations, and real-world lessons from building Sherlocks.ai. The strategy moved beyond product announcements and repetitive clips, focusing instead on personal founder stories, event recaps, CTO conversations, engineering insights, and practical lead-magnet ideas.

The work also supported Gaurav’s broader go-to-market pivot. As Sherlocks.ai paused paid onboarding to complete a critical re-architecture, the content strategy was adjusted to keep the market warm, explain product learning, and build trust with technical buyers. We also helped shift the messaging from simply pitching features to educating the market around problems, debugging workflows, and the operational pain points Sherlocks.ai was built to solve.