Kollektif

The Challenge

Before working with Targo, Alina Jo Suedi had strong founder credibility, valuable company stories, and timely PR opportunities for Kollektif, but needed a more consistent system to turn those assets into LinkedIn content. The opportunity was not just to post more often, but to turn studio updates, press moments, client work, short-form videos, and campaign ideas into content that felt strategic, timely, and platform-native.

Alina also needed a smoother workflow for creating content around holidays, PR coverage, and campaign launches without adding unnecessary friction to her schedule. The goal was to build visibility while keeping quality, timing, and approvals under control.

• Content needed a more consistent publishing cadence

• PR moments and company stories needed stronger social execution

• Short-form video needed scripts, structure, and quality control

• Campaign ideas needed to be turned into clear, post-ready content plans

The Solution

We built a founder-led content strategy around Alina’s voice, Kollektif’s company story, and timely moments that could create audience engagement. The work included LinkedIn ghostwriting, campaign ideation, short-form video scripting, holiday content planning, and PR-led content sequencing.

The strategy focused on making Alina’s content easier to produce and more relevant to the audience. We helped turn studio life, student stories, merch, client work, Business Insider coverage, and campaign concepts into social content that could build visibility and support inbound attention. We also introduced campaign ideas such as a “wrapped” series to create more taggable, high-engagement posts around dream brands, creators, and target partners